Structure Sensor Brand Guidelines

The Structure Sensor reflects an intense attention to detail, with careful thinking applied to every aspect of its design. The same dedicated effort was put into creating the name and logo for the Structure Sensor as well. Correct use of these brand names and marks will also help ensure that Structure Sensor users can easily find your apps. These guidelines were last updated July 17th, 2014.

Brand Names

When referring to the Structure Sensor and Occipital, adhere to these guidelines to ensure proper usage. In the naming of apps, usage of the Structure Sensor and Occipital brand names are reserved solely for Occipital. Occipital does not grant the use of Structure Sensor or Occipital brand names to third party apps.

Correct Brand Name Usage:

  • Structure Sensor
  • Structure SDK
  • Occipital
  • Structure Sensor by Occipital

Incorrect Brand Name Usage:

  • Structure
  • structure sensor
  • The Structure Sensor
  • Structure.io
  • Structure Scanner

Example Brand Name Usage

Correct: This app was built for the Structure Sensor.

Incorrect: This app was built for the structure.io

Correct: Structure Sensor is the first 3D sensor for iPad.

Incorrect: The Structure is the first 3D sensor for iPad.

Mark & Logotype

The Structure Sensor logo includes a mark and a logotype, in both color and monochrome versions. You can use the logotype alone, or the mark and logotype together. When used together, the mark must be placed to the left of the logotype. The mark cannot be used without the logotype, or used separately as an icon. Occipital does not grant the use of Structure Sensor or Occipital marks or logotype to third party app icons.

Do:

  • Use provided colors
  • Keep original proportions
  • Size above 70px tall (non-Retina)
  • Maintain spacing of mark and logotype
  • Use the mark along with logotype

Don't:

  • Change colors
  • Alter proportions
  • Crop
  • Size below 70px tall (non-Retina)
  • Re-arrange elements
  • Alter spacing of mark and logotype
  • Use the mark without logotype

Correct Usage of Color Mark & Logotype

Structure Sensor logo (Correct)

Example: Incorrect Use of Color

Use only the colors defined in the PDF download.

Structure Sensor logo (Incorrect)

Correct Usage of Monochrome Mark & Logotype

Structure Sensor color logo (Correct)

Example: Incorrect Spacing

"Sensor" is far too close to the "Structure" logotype.

Structure Sensor logo (Incorrect)

Logo Downloads

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